Saturday, August 29, 2009

Email Appends: A Powerful Tool for Email Marketing


Email Appends: A Powerful Tool for Email Marketing

Are you interested in expanding your business' potential by entering the exciting world of email marketing? Email marketing allows your business to reach both current and potential customers via email, which is certainly more effective than old-fashioned "snail mail" marketing tactics.

The Benefits of Email Marketing vs. Snail Mail Marketing

Traditional business owners may wonder why it is necessary to obtain email lists through email appends. Email marketing - despite what you may have heard about "spam" - is always preferential to "snail mail" marketing.

Email marketing is cheaper, since you don't have to pay for printed and mailed materials. Thankfully, you don't have to worry about expensive marketing materials being immediately thrown into the garbage can without being read. In addition, email marketing is far more eco-friendly.

The Legalities of Email Appends

If you haven't yet established a long list of customer email addresses, you can still enter the email marketing game. Through a system called email appends, you can hire a third party company to perform an email search for your customers by using their current mailing address and personal information. These email lists are extremely useful in reaching your customers directly.

If you already have your customers' personal information, it is legal to utilize email appends to develop your email lists. By relying on email appends, a business can immediately begin the process of email marketing, instead of wasting precious marketing time manually compiling a new email list.

Advantages to Email Appends

Using email appends has a wealth of advantages over just sending paper materials to the individuals on your list of customers. While it may seem like a waste of money to obtain email lists for customers whose physical mailing addresses you already possess, you will end up saving much more money than you would having your next round of direct mailers printed.

Disadvantages to Email Appends

Some people may consider these email marketing tactics to be spam, even if they did at one point provide your company with their address and personal information. However, even if a customer immediately deletes an email from your company, it is still preferential to that same customer immediately throwing away a piece of traditional mail; none of your advertising money has really been wasted in the aforementioned scenario.

Obtaining Email Lists without Email Appends

There are other ways to obtain customer email addresses besides utilizing email appends. For example, you can include an email autoresponder on your website, which allows customers to fill out a virtual form. The potential customer then receives an email from your company immediately afterwards.

The world of email marketing offers a wealth of methods for reaching your customers through electronic mail. It is time that your business stops wasting money on paper mailers and finally enters the digital age.


Read More on - http://www.myfreeemailsearch.com

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